At various points in my own articles, I recommend that you should follow the slogan: “Don’t prove, just explain.” in your applications. However, it is important to take both aspects seriously. This means that you should definitely use a certain aspect of your work experience to your advantage even if you have no real “proof” of it. In most cases, a reasonable explanation as to why you see it that way is sufficient. But: There should definitely be a justification! Those who throw around hollow phrases make themselves ridiculous. For example, avoid statements like these:
Such a self-portrayal is merely an unsubstantiated claim because none of the three statements in this example (“creative”, “responsible” and “best suited”) is backed up by relevant information. Accordingly, it is of little benefit to you. Strangely enough, such phrases are often used by people who otherwise lack self-confidence when applying.
Before I show you how to handle the above issue in a more convincing way, I would like to recommend you read a great related article about it first. Its author Jeff Haden titled it “Quit Using These 10 Words to Describe Yourself on LinkedIn”. Americans from the US tend to be rather easygoing in regard to the use of bragging language to “sell” oneself. When even an American sees the need for more caution here, it should be taken seriously even more so in other parts of the world.
Before you go, let me quickly fix the example from above: