Chapter 15: Apply with Persuasive Cover Letters

In this chapter

  • Understanding the importance of cover letters
  • Adopting the right approach to sparking curiosity with your content
  • Identifying the relevant information for each lead

Once you’ve identified attractive opportunities, your applications should present you as a top candidate for them at first glance. Your compelling resume provides the necessary solid foundation. However, its content focuses only on the type of job you desire and doesn’t relate to any specific opening. While it would be conceivable to adapt your document for each application, such an approach would be time-consuming and ineffective. Bridging the gap between your background and a specific future role is best achieved in a persuasive cover letter.

In this chapter, I’ll explain how a cover letter adds value to your application, and how you should craft it to make your application stand out.

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Chapter sections

  • Why a Meaningful Cover Letter Is Essential Too
  • Spark Curiosity with Your Content
  • Customize Your Cover Letter
  • Cover Letter Examples
  • Action Items