Only use professional headshots

A few words on the use of photos in general

Believe me, I’ve seen quite a few pretty hair-raising examples of application photos over the years. 😉

My basic opinion in this regard is that the influence of your headshot on the success of an application plays a relatively small role in most cases. Other factors (in particular the presentation of your previous achievements) are much more decisive, so you should not worry too much about this issue. This only applies as long as you do not use a completely inappropriate image. I’ll explain how to avoid this in more detail further below.

Of course, I’m aware that using a portrait photograph in your CV is not common practice in all countries. As a globally acting coach, I am therefore occasionally asked whether such a photo should be included, even if it is not typical in my client’s own country. Here is my answer:

Good reasons to include a photo

If you can’t think of a good reason why including a photo in your CV would actually have a detrimental effect on your chances in your particular situation, then it’s best to include one. The possible fact that many others may not do so, is not a sufficient counterargument. After all, you can also be a bit innovative, right?

There are two very good reasons for including a headshot. First of all, the modern presentation of professional profiles is shaped by the global social network LinkedIn in many ways. Here, the use of a profile photo is common all over the world and profiles without a photo tend to make a bad impression. In addition, the well-known psychological principle applies: A picture says more than 1,000 words. A good headshot can therefore help you to make a professional and nice impression on the reader right from the beginning.

Possible reasons against it

Cultural reasons, for example, may suggest that you prefer not to include a photo. In this context, however, the culture of the country where the hiring company or its specific branch is located is relevant and not necessarily the one of the region you are from. When in doubt, simply inquire with the company beforehand what their take on the use of headshots is.

Another possible counterargument is the quality of the image. If you don’t have a good photo on hand, for example because you are in a hurry, it may be best left out altogether. Otherwise you run the risk of destroying the positive appearance of your other information simply by using an unprofessional image. In this case, your picture may convey more than 1,000 negatives words.

Tips for the perfect headshot

In general, I think your convincing CV should also feature an appropriate photo. This livens up your otherwise very text-heavy document and gives it a friendly feel. You don’t need to look like a model for it. It’s simply a matter of conveying a professional impression.

In order to reach this goal, you should have your headshot taken by a professional photographer. Such a specialist knows what the result should look like and does not only possess the appropriate equipment, but also the necessary skills. Good photographers also manage to portray camera-shy people in an attractive way. Dress as you would for a job interview in your industry. This small investment makes sense, especially since you need a nice photo of yourself in other situations as well. This applies to the already mentioned social network LinkedIn, for example, which can be a great aid in job searches and applications. So, don’t forget to ask the photographer for the electronic versions of the photos too.

What to avoid

Since the introduction of biometric passport photos with their grim facial expressions, it is no longer a good idea to use a simple passport photo as a headshot for your CV. In my opinion, this has actually increased the average quality of photos used there and in similar situations.

Most private “snapshots”, in turn, do not convey the necessary professionalism, however “authentic”, “human”, “nice” or “funny” they may appear from a personal point of view.

And don’t use scanned or photographed pictures as they don’t have the necessary technical quality to be used for application purposes in most cases.

A piece of advice for the ladies …

Dear ladies, once you are at the photographer’s, you are welcome to have as many other pictures of yourself taken as you want. But please make sure that your photo shoot also produces a few pictures suitable for job applications. For them, you should be dressed discreet and professionally and avoid any “creativity”, in particular when it comes to posture. And when placing your picture in your CV, make sure it’s not too big (see last section).

… and one for the men

Gentlemen, even if you dislike visiting a photographer and would rather invest the money into something real: Yes, it actually is necessary for the creation of an all-round professional application portfolio. And no, the funny picture that your buddy took of you on Father’s Day with his cell phone is really not appropriate. 😉

Place and size

I recommend placing your headshot in the upper right corner of the first page of your CV, approximately the same size as a passport photo (a bit larger is still acceptable). This way, you still have enough space at the top to include your contact details, your current “overall” job title (as a header for the entire document) and the very important summary of the most convincing facts about your experience.