A few days ago, a friend sent me this article from the New York Times, which I would also recommend for your reading.
Even if the content primarily refers to the American job market, these insights can also be applied to conditions in other countries. They once again underline the importance of highlighting the concrete VALUE that your work will have for the business success of the new potential employer(!) in all phases of the application process. Not just what you could DO for them in the new position, which is a significant difference. How you can accomplish this in practice is described here.